Nielsen Business Media

Media Owners editors    Boulder, Colorado USA

Posted at 5:06pm on Friday, September 4th, 2009

U.S. ad spending fell 15.4% in the first half of 2009, according to data released on September 1, 2009 by The Nielsen Company. A total of $56.9 billion was spent on advertising in the first six months of the year, more than $10.3 billion less than the same time period in 2008.

The automotive industry was the top spender ($3.68 billion), despite a 31% cut over last year. Local auto dealerships – also a perennial top-10 spending category – cut its ad budget 26% through June this year.

Cable TV was the only media category to see added spending with a 1.5% bump overall and a 0.6% increase for Spanish Language Cable TV.

Quick Service Restaurants - the second highest-spending industry – spent $2.2 billion in the first half of 2009, thanks to a 5% increase over the first half of 2008. And spending on multi-function cell phones more than doubled to almost $233 million.

Richard Brown    Beachwood, Ohio

Posted at 8:20am on Monday, September 29th, 2008

Please honor my request to unsubscribe to the Incentive publication effective immediately.

Sincerely
Richard E. Brown, EVP