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Nielsen Business Media profile and media properties

   


Nielsen Business Media is owned by The Nielsen Company (VNU).

Greg Farrar is the CEO of Nielsen Business Media.

Nielsen Business Media, formerly known as VNU Business Media, is a division of The Nielsen Company, formerly known as VNU N.V..

Nielsen Business Media was once an important player in trade magazine publishing, but The Nielsen Company announced in 2009 that it would exit that business. The company is selling or closing its trade magazines. In December 2009, the company sold eight magazines to e5 Global Media, including Billboard, Adweek and Hollywood Reporter. In January 2010, it sold Editor & Publisher magazine and Kirkus Reviews to separate buyers. In February 2010, Nielsen announced the closure of Training magazine.

In March 2010, Northstar Travel Media bought Successful Meetings and three other travel trade magazines from Nielsen. The same month, Stagnito, Inc. (d/b/a Stagnito Media) acquired Progressive Grocer magazine, along with the Retail Food Group from Nielsen Business Media. The Retail Food Group includes three other retailing brands -- Convenience Store News, Convenience Store News For the Single Store Owner and The Gourmet Retailer.

Contact Information

Telephone:646.654.5000
Address:770 Broadway
New York NY 10003
USA

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Comments about Nielsen Business Media

Comments to date: 3. The most recent comments are below.

Media Owners editors    Boulder, Colorado USA

Posted at 1:42pm on Wednesday, March 24, 2010

Nielsen Closes Training Magazine

Word on the web is that the Nielsen Business Media unit of The Nielsen Company has shut down Training magazine, including both print and online products.

Reports are that in February, the company told staffers that the end had come. The March 2010 issue will the last for Training.

Nielsen is in the process of getting out of the trade magazine publishing business. In December 2009, the company sold eight magazines to e5 Global Media, including Billboard, Adweek and The Hollywood Reporter.

In January 2010, it sold Editor & Publisher and Kirkus Reviews. In March, Northstar Travel Media bought Successful Meetings and three other travel trade magazines from Nielsen.


Media Owners editors    Boulder, Colorado USA

Posted at 5:06pm on Friday, September 4, 2009

U.S. ad spending fell 15.4% in the first half of 2009, according to data released on September 1, 2009 by The Nielsen Company. A total of $56.9 billion was spent on advertising in the first six months of the year, more than $10.3 billion less than the same time period in 2008.

The automotive industry was the top spender ($3.68 billion), despite a 31% cut over last year. Local auto dealerships – also a perennial top-10 spending category – cut its ad budget 26% through June this year.

Cable TV was the only media category to see added spending with a 1.5% bump overall and a 0.6% increase for Spanish Language Cable TV.

Quick Service Restaurants - the second highest-spending industry – spent $2.2 billion in the first half of 2009, thanks to a 5% increase over the first half of 2008. And spending on multi-function cell phones more than doubled to almost $233 million.


Richard Brown    Beachwood, Ohio

Posted at 8:20am on Monday, September 29, 2008

Please honor my request to unsubscribe to the Incentive publication effective immediately.

Sincerely
Richard E. Brown, EVP



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