Nielsen Business Media profile and media properties

Media Owners editors    Boulder, Colorado USA

Posted at 1:42pm on Wednesday, March 24, 2010

Nielsen Closes Training Magazine

Word on the web is that the Nielsen Business Media unit of The Nielsen Company has shut down Training magazine, including both print and online products.

Reports are that in February, the company told staffers that the end had come. The March 2010 issue will the last for Training.

Nielsen is in the process of getting out of the trade magazine publishing business. In December 2009, the company sold eight magazines to e5 Global Media, including Billboard, Adweek and The Hollywood Reporter.

In January 2010, it sold Editor & Publisher and Kirkus Reviews. In March, Northstar Travel Media bought Successful Meetings and three other travel trade magazines from Nielsen.

Media Owners editors    Boulder, Colorado USA

Posted at 5:06pm on Friday, September 4, 2009

U.S. ad spending fell 15.4% in the first half of 2009, according to data released on September 1, 2009 by The Nielsen Company. A total of $56.9 billion was spent on advertising in the first six months of the year, more than $10.3 billion less than the same time period in 2008.

The automotive industry was the top spender ($3.68 billion), despite a 31% cut over last year. Local auto dealerships – also a perennial top-10 spending category – cut its ad budget 26% through June this year.

Cable TV was the only media category to see added spending with a 1.5% bump overall and a 0.6% increase for Spanish Language Cable TV.

Quick Service Restaurants - the second highest-spending industry – spent $2.2 billion in the first half of 2009, thanks to a 5% increase over the first half of 2008. And spending on multi-function cell phones more than doubled to almost $233 million.

Richard Brown    Beachwood, Ohio

Posted at 8:20am on Monday, September 29, 2008

Please honor my request to unsubscribe to the Incentive publication effective immediately.

Sincerely
Richard E. Brown, EVP