Time Inc.

Eric Kallgren    Boulder, Colorado USA

Posted at 3:52pm on Monday, May 18th, 2009

Time Inc. CEO Ann Moore wonders why information on the Internet should be free, and how she will make some money from it. From a profile in the Daily Telegraph newspaper of Lonndon, published on March 23, 2009:

"I think it is time for Time Inc to sit down and seriously think, what is the model? We are going to have to figure out a way to have paid content in the future," she says, adding that the business is considering making its most successful websites, such as Time.com and People.com, subscription-based.

"Who started this rumour that all information should be free and why didn't we challenge this when it first came out? I say this in college classrooms and they start to throw their shoes at me. I say, 'Kids, your food is not free and your cars are not free, your clothes are not free. Good information costs money. Someone has to pay for the Baghdad bureau'."

Eric Kallgren    Boulder, Colorado USA

Posted at 2:52pm on Monday, March 23rd, 2009

Make your own magazine from Time Inc.:

On March 18, 2009, the Associated Press reported on Time Inc.'s new made-to-order magazine, which lets readers tailor content in a limited fashion:

"Time Inc. is experimenting with a customized magazine that combines reader-selected sections from eight publications as it tries to mimic in printed form the personalized news feeds that have become popular on the Internet.

Called "mine," the five-issue, 10-week experiment also aligns readers with the branding message that its sole advertising partner, Toyota Motor Corp., has for its new Lexus 2010 RX sport utility vehicle: It's as customizable as the magazine carrying its ads.

The magazine is free but the print edition is limited to the first 31,000 respondents, while an online version is available for another 200,000. It's only available to United States residents.

Sign-ups are available immediately at www.timeinc.com/mine, with the first issue to be shipped in the mail in early April, and then once every two weeks. Online subscribers will get digital editions that look just like the printed version, but in a special format that allows virtual page turns with clicks. A promotional push for the magazine kicks off Friday.

Readers can select five titles from eight published by subsidiaries of Time Warner Inc. and American Express Co.: Time, Sports Illustrated, Food & Wine, Real Simple, Money, In Style, Golf, and Travel + Leisure.

Editors will pre-select the stories that make it into every biweekly issue, and readers won't have the option of changing the picks from issue to issue."

Eric Kallgren    Boulder, Colorado USA

Posted at 10:39pm on Wednesday, February 4th, 2009

Time Inc. CEO Ann Moore, in her remarks during an acceptance speech at the Magazine Publishers Association's Magazine Lifetime Achievement Awards on January 29, 2009 , said:

"Sketchy information can lead to trouble. The fastest way to turn around a college classroom on the subject is to remind them of the price they paid for the rumor of weapons of mass destruction. The wisdom of the mob can't always react fast enough to correct rumors."

So Ms. Moore believes that this "sketchy information" came from somewhere other than the Bush White House, amplified by mass market media such as Time magazine?