Hachette Filipacchi Media U.S., Inc.

Media Owners editors    Boulder, Colorado USA

Posted at 11:54am on Tuesday, December 1st, 2009

Equifax Provides Comprehensive Marketing Solution to Hachette

WAKEFIELD, Mass., November 23, 2009 -- Equifax Database Services, a leading provider of marketing database hosting services and a business unit of Equifax Inc., today announced a multi-year marketing agreement with Hachette Filipacchi Media U.S. (HFM U.S.) to support the magazine publisher's direct marketing efforts and its list rental business.

Equifax will provide an integrated, open-system solution that will consolidate Hachette's current data management platforms, simplifying and improving the accessibility and content of prospective and current client data for additional conversion, retention and cross-sell revenue opportunities. The result will be enhanced analytic and data discovery insights, greater flexibility in data access, and increased operating efficiencies.

"Equifax is providing the publishing industry the best integrated marketing database solution that includes external data, database technologies, software applications and ongoing analytics/ professional services support," said Tom McGinley, General Manager, Equifax Database Services. "This is a proven platform infrastructure that will give Hachette a 360-degree view of its customers."

"This solution allows Hachette to consolidate and enrich subscriber data into a single integrated database, process automatic and periodic updates from third party providers, and consolidate feeds from other sources, including third party vendors," explained Pegg Nadler, Hachette's Vice President, Database Marketing.

Eric Kallgren    Boulder, Colorado USA

Posted at 3:18pm on Tuesday, June 2nd, 2009

On June 2, 2009, Bonnier Corporation announced that it has bought five magazines from Hachette Filipacchi Media U.S.:

New York, N.Y. – Bonnier Corp. and Hachette Filipacchi Media U.S. (HFM U.S.) announced today that Bonnier has acquired five magazine titles from HFM U.S.: Popular Photography, Flying, Boating, Sound & Vision and American Photo. With this latest deal, which closed Monday, Bonnier Corp. strengthens its position as a leading media company for special-interest brands. The five titles bring to nearly 50 Bonnier's collection of enthusiast brands, including Popular Science, Saveur, Parenting, Field & Stream and a number of marine publications.

This is Bonnier Corp.'s third major acquisition in recent months. In September, Bonnier added Working Mother to its leading "mom" brands Parenting and Babytalk. In December, the company expanded its presence in the dive industry, buying Scuba Diving to go along with its dive title Sport Diver.

"We have always been committed to growing our portfolio of brands to include other passionate special-interest audiences," says Terry Snow, CEO of Bonnier Corp. "These five titles from Hachette fit very well within our growth strategy of adding brands that serve markets with multimedia opportunities."

"We are pleased that Bonnier Corp. has purchased these enthusiast titles, and we think that these brands will find the support and synergies they need to prosper," said Alain Lemarchand, President and CEO, Hachette Filipacchi Media U.S. "HFM U.S. is focusing on our core areas of strength, including the women's brands, the shelter and automotive/motorcycling category."

In addition to print magazines, the five titles have brand extensions including Web sites, books, licensing agreements, videos and branded events.

Eric Kallgren    Boulder, Colorado USA

Posted at 1:28pm on Tuesday, February 10th, 2009

February 9, 2009: Advertising Age magazine reported that Hachette Filipacchi has dropped out of Magazine Publishers of America:

"Hachette Filipacchi Media U.S., publisher of magazines including Elle and Car and Driver, has dropped out of the Magazine Publishers of America, the magazine industry's association for promoting the medium, lobbying in Washington and supporting magazine publishers.

Hachette casts its withdrawal as a response to the recession. "These are extraordinary economic times," a spokeswoman said, "and this is one of a number of hard decisions that we are making until conditions change."

But the departure is still jarring. Hachette isn't the biggest publisher in the country, but Elle is a big power among magazines. The company, moreover, has had a close relationship with the association."

Bob Bissung    Manorville, New York

Posted at 10:04am on Wednesday, July 9th, 2008

Boy,

you have no life, get busy already

mad ex- subscriber    missouri

Posted at 1:14pm on Saturday, September 8th, 2007

I had a representative from Hachette Magazine call 3 times in 3 days. When asked if I could take a message for my husband who works long hours the reply was they will call back later. After 3 times I then asked what it concerned and he said my husband's Car and Driver magazine. Since I take care of his subsciptions and renewals for various magazines I knew he was not interested in renewing at this time and told the rep this. HE HUNG UP ON ME with not so much as a thank you, let alone acknowledging my request, which I assume was the reason for the call in the first place. With that type of customer service who needs to read a magazine represented by an unprofessional like that. Car and Driver just lost a subscriber since 2003. No renewals, ever, due to a Hachette's renewal representative, who's job is to seek renewals not lose money and customers for the magazines they represent.